Analytics Data in Purple Hub

## Key Persona: Managing Editors and Editors ## High Level Focus: Show analytics dashboards and article data in the Purple Hub and accelerate decision making in newsrooms. ## Key Measure(s): * 90th percentile time to account reconciliation Current 5.3 days Goal, <4 days * Secondary: error rates (to be researched) ## Options to Try: * Improve model for automatic categorization * Improve UX to help accountants scan transactions * Improve UX around "request for clarification" * Improved Education! "the product kind of works already!" * Research collaboration models in the larger Tier 3 accounts that may be responsible for a lot of the longer process times ## Prioritized Option Improve model for automatic categorization