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The new 'Now-Next-Later' Purple Roadmap Page provides a clear overview and facilitates better planning and prioritization of upcoming features on our publishing platform. Unlike traditional timeline roadmaps that impose strict deadlines, the Now-Next-Later format focuses on flexibility and responsiveness to your needs as a customer and business opportunities.
Our roadmap feature allows you to upvote, comment and track upcoming items, fostering a collaborative environment where your feedback directly influences product development. This participatory approach ensures that the final product is closely aligned with market needs and your expectations as a Purple Customer.
Flexibility in Product Development
The roadmap is divided into five stages - Under Conisderation, Later, Next, Now, Done - allowing our product team to focus on immediate tasks while staying adaptable to future changes. By avoiding the rigidity of fixed deadlines, we can remain agile and responsive to market trends and changes, providing you with the features most relevant to your business success today.
Enhanced Decision-Making
The new roadmap aids in making more impactful decisions by keeping an eye on your needs and enabling you to take part in the decision-making process on which features are the most impactful for you as our customers.
The Purple Publish Status Page monitors Purple systems, quickly identifying operational issues and ensuring ongoing communication on resolution. By subscribing, you receive system alerts, updates, resolution status and final incident reports when a system failure is detected.
Subscribe on the Purple Publish Status Page to receive notifications via email or SMS about system issues, including updates on resolution and final reports. The alerts keep you informed without needing to report incidents yourself.
If the Purple Platform has operational issues, a Status Widget will appear on the Purple Support Helpdesk, alerting you to errors and linking to the detailed Purple Publish Status Page.
The Purple Publish Status Page informs you with real-time updates and automated alerts, so you don’t have to monitor system statuses or report issues. Using the system alerts ensures that you focus on your work and know that any problems are being promptly addressed.
To increase the security of your access to the Purple platform, we have developed a Multi-factor authentication (MFA) mechanism. By enabling this feature, you must confirm your identity using a second device (like your smartphone) when logging in to the Purple platform to prevent misuse of your credentials. In addition, if you want to make MFA mandatory for your entire team, Purple Manager provides an option to enforce Multi-factor authentication for all team members.
Multi-factor authentication significantly reduces the risk of unauthorised access, even if your password is compromised. It provides an extra layer of security to ensure that only authorised users can access and make changes to your Purple platform. This additional barrier is precious in protecting against potential breaches. Enforcing MFA across your team is a convenient way to ensure all internal users adhere to your security standards.
This new bundle of templates for Purple Apps and Purple Experience offers a range of features to help your business succeed with our Purple Publishing suite. Improvements include enhanced performance, a new way to test events in your analytics tool, and revised offline behaviour for a better user experience when reading content offline.
Support for Dossiers in the App
With this new App Template, the Purple Dossiers content binder is now fully supported in the App Experience. This content binder type helps you to efficiently collect and present different types of content in your Purple Hub for all channels. It can contain multiple content types and combine content at different workflow stages, such as a mix of published and unpublished articles. Enable Purple Dossiers to be displayed in the App via the 'Content Component' in the Purple Experience. Learn more
Tracking Event logging
To better understand the events logged in your App Analytics, you can enable debug logging of raw tracking events. This feature is available exclusively on the preview version of a Purple App or Purple Website. Learn more
Optimization of queries
We have changed the default behaviour of most queries in the Purple Experience, resulting in improved performance, especially for large queries. Please note that custom functionality that relies on the "totalCount" value of queries may break due to this change.
Support of Google Analytics 4
From now on, Google Analytics 4 is fully supported for Analytics in App and Web in the Purple Experience. Learn more
Consent Management Integration Refactoring
Revision of the integration of the Consent Management platforms - if you notice something that does not work as usual, please do not hesitate to contact us.
Analytics Integration Refactoring
The App and Web Analytics integration has been overhauled to improve efficiency and performance. We have tested all changes thoroughly, but if you notice any discrepancies please get in touch with us.
Offline Behaviour Improvements
There is a new mechanism to inform readers that they are not connected to the Internet and have limited access to the app content. Learn more about the Offline Behaviour in Purple Apps
iOS Privacy Manifest
As iOS apps are required to include a privacy manifest for each SDK that potentially tracks user data, we address this by including the required document in the Purple App itself and each SDK it contains.
iOS Dynamic Resource Download Update
According to Apple's guidelines for iOS, we are now informing the customer whenever they need to download or unpack additional resources to continue using the app. The app user will see a new dialogue displaying the size of the dynamic resources to be downloaded. This dialogue appears only once, after a fresh app install, on the first app start, showing the content size of the requested dynamic resources. Learn more
The new Special Characters feature in Purple Hub allows you to include a wide range of Special Characters in your articles, improving accuracy and flexibility for all your publishing needs when creating content.
Enabling Special Characters in Purple Hub enhances your experience when editing text, enabling accurate representation of foreign languages, mathematical and scientific notation, and technical content. It supports proper typographic usage, including smart quotes and hyphens, and is essential for financial symbols and legal content.
Introducing a fresh look and feel and streamlining the login process across Purple Editorial, we have completely rebuilt Purple's Single Sign-On. Now you can effortlessly access Purple Manager, Purple Hub and the Purple Content Cloud Explorer with a single login, saving you valuable time. Logging out works in the same way: if you log out of one of the three modules, you'll also be logged out of the other two.
Benefit from a seamless sign-on mechanism across Purple Editorial: By logging in once, you can now access all three Purple modules, saving you time and clicks when using the platform.
Let us introduce you to Custom Blocks within Purple Hub, a feature to create your own reusable content blocks and seamlessly integrate them into your Gutenberg Editor block library. Custom Blocks allow you to design a new block, set its functionality and distribute it throughout your Purple App and/or Website.
In summary, Custom Blocks work like a joker card: You are free to choose what you want to display and how you want it to look. So if you can't find what you're looking for in the Gutenberg Block Library, a Custom Block is the solution to your specific needs. You can even use these blocks to display third-party content, such as affiliate content or product information from a Product Information Management (PIM) database. In the following example, our Custom Block serves to display product information.
Custom Blocks reflect your brand's unique design preferences and allow you to define reusable components that align with your corporate identity. This ensures a consistent and cohesive presentation for recurring content elements such as authors, teasers, intros, affiliate content or product information.
We want to show you a convenient way to promote your content within articles: Inline Custom Blocks in Purple Hub give you the opportunity to create awareness for existing content directly in your related articles. This approach works for any content type, such as articles, videos or galleries.
Suppose you want to write an article about Nordic food. In this article, you want to promote an image gallery 'Street food gallery 2023', that was published last week. Your goal is to highlight the gallery so that the readers who are engaging with your new article continue their path onto the related article.
We have completely revamped the post overview in Purple Hub, giving it a fresh new look and some additional customisable filters so you can tailor it to the specific needs of your newsroom. Once enabled, the new post overview is applied to all post types in the Purple Hub, including articles, pages, issues, dossiers and all custom post types.
With the introduction of the new post overview, your content management experience is enhanced with a contemporary design and a more user-friendly interface including customisable filters. It can be configured to meet the specific needs of your newsroom and even display your custom fields (ACFs). You will also experience improved performance when searching and filtering your posts.
Configure an automatic, consistent citation style in Purple Hub! Now you can choose your default citation style, ensuring your content reflects your brand's unique identity. Setting it up is simple and takes just a few clicks.
Ensure brand consistency with a unique quote style that perfectly matches your brand identity. Save time and effort by automatically applying your preferred citation style during editing, improving efficiency and workflow.
In response to recent incidents affecting import throughput times for the ingest of E-paper content, we now released a new version of the Purple Importer. This update brings significant improvements, ensuring smoother daily import processes and minimizing application errors.
1. Optimized Processing Logic:
We have improved import job processing to reduce errors and ensure smooth daily operations. By evenly distributing processing capacity, we prevent overwhelming the queue with mass uploads. Additionally, we prioritize items scheduled for publication within the next two days, regardless of their set priority.
2. Enhanced Architecture:
To avoid slowdowns during peak loads, we have upgraded the Purple Importer to a stronger architecture, enhancing its performance and dependability. The new setup on cutting-edge infrastructure accelerates import jobs and adds flexibility, ensuring you a smooth operation even during high volumes of simultaneous imports.
These measures were implemented promptly to rectify recent incidents and to ensure the uninterrupted operation of our import processes. With these enhancements, we remain committed to providing you with a robust and efficient import experience.
We would like to draw your attention to the Purple Importer Alert Service. This feature enables automatic email notifications to keep you informed of any import errors, ensuring a smoother workflow for your content imports. We encourage all customers who use the Purple Importer but have not yet activated this service to do so now. Contact us and we will gladly set it up for you.
Stay Informed: Receive immediate alerts for CSV file errors and publication date issues, allowing for prompt resolution. The setup is easy, simply reach out to our Support Helpdesk to activate the service.
This new bundle of templates for Purple Apps and Purple Experience brings you a variety of helpful features that we hope will help you make your business more successful using our Purple Publishing suite:
Better caching behaviour
We have implemented an improved caching strategy for news apps that reduces the total amount of storage used, to avoid large databases on your users' devices, making the Experience for your users lighter and faster.
Consent Management with Usercentrics
With the integration of Usercentrics, you now have an alternative 3rd party consent management provider integrated into Purple that works for Purple Apps. Learn more about Usercentrics on their website.
Tracking with Snowplow and Piwik Pro
As alternative options to meet your tracking needs, we have implemented two new innovative and GDPR-friendly providers which work on mobile devices and your website. Find out more on the providers' websites: https://snowplow.io/ and https://piwik.pro/
Bundles
We introduce a new content component supporting content binders like Purple Issues or the newly introduced Purple Dossiers feature from now in the Purple Expierence.
Custom Blocks
The Purple Experience allows you to display Custom Blocks created in the Purple Hub in your Purple App and website. Thanks to Custom Blocks, you can add unique features and functionalities to your site that may not be available in pre-built blocks. Learn more
Automatic setting of Aria labels that are used for links
To improve accessibility, images can have an aria-label attribute. For images that link to a post, this uses the post title, otherwise it fills with the value of the alt attribute. Learn more about Aria labels
Google Ads refresh
If you use Google Ads in your Purple Experience, you can profit from the newly implemented refresh mechanism. This behaviour allows you to display ads one after the other and set the interval between them. Learn more: Control ad loading and refresh in the Google developer docs.
Pay or okay subscriptions, aka 'Pur Abos'
This model allows users to access content for free on the condition that they agree to tracking. Alternatively, they can subscribe to your offers without tracking as they consume your content. As these two options remove the ability to read your content by neither paying nor being tracked, offering this subscription can lead to a much higher opt-in to tracking and save your valuable advertising revenue. In Purple, we have implemented a provider called 'Traffective' to offer such a service in Web using their CMP and ad service. If you would like to enable this for your Purple Website, contact our Customer Success team.
Coupon function now also available for web
Coupons created via the Purple Manager can now be activated by your users in app and Purple powered websites, granting a seamless user experience on both channels. Learn more
Optimisation of Lighthouse Score and Core Web Vitals
The Lighthouse Score and the Core Web Vitals have increased, granting you SEO advantages, as this Experience release includes various factors such as the automatic setting of Aria Labels for links (improving accessibility), the optimisation of performance scores by changing the loading behaviour of JS scripts and better configuration options for images. Learn more about Core Web Vitals and the Lighthouse Score.
As 2023 draws to a close, we want to treat you to perhaps the most exciting new development of the year: Purple Prompts is the brand new GPT 4 integration for the Purple Hub to speed up your editorial work with the power of AI. It allows you to create drafts faster and automate downstream tasks after text creation.
Purple Prompts is seamlessly integrated into Purple Hub, located right next to your article in the sidebar and allows you to edit your articles with just a few clicks: Choose one of our well-established out-of-the-box prompts or use one of your own customised prompts, such as 'Suggest Reader Engagement Tactics' or 'Rewrite Press Release' and save valuable time when creating your stories.
Efficient editorial workflows: Purple Prompts, integrated with GPT 4 in Purple Hub, speeds up writing while keeping the editorial workflow centralised in your CMS. Editors stay focused and avoid the tab-switching hassles typical of AI tools, maintaining existing formatting while using AI suggestions.
Prompt control: Purple Hub's prompt management interface allows newsroom creators to easily add custom prompts as buttons directly into the article sidebar without coding. This ensures consistent use of prompts across the team.
Language flexibility: Support for German and other languages extends the capabilities of the GPT 4 integration beyond English content and delivers excellent linguistic results.
We want to introduce you to a super future-looking use case that combines two of our latest Purple Hub features with some AI magic to reduce your press release rewriting workload: Create rewritten articles from inbound press feeds in Purple Hub with just a few clicks using our brand new GPT 4 -powered Purple Prompts feature.
We developed this use case in close collaboration with a well-known German tabloid and hope it will give you some inspiring insights into how Purple Prompts can be used in your newsroom.
Rewriting without effort: seamlessly import press releases into your CMS with Purple Wires, then quickly turn them into articles using personalised prompts with Purple Prompts. This streamlines content creation by reducing manual rewriting time.
Tailored publication voice: easily customise articles to match the style and tone of your publication. With personalised prompts, you can maintain consistency and resonate with your audience while turning press releases into engaging articles.
Increased focus on original stories: automating rewriting tasks with Purple Wires and Purple Prompts frees up time for editors. This enables a shift towards creating compelling, original content, allowing more energy to be devoted to core storytelling efforts.
We introduce you to Purple Wires, a feature that will simplify your process of aggregating content within the Purple Hub. Easily pull press releases from wire services such as Reuters or Bloomberg into Purple Hub! The feature fetches press releases, allows you to convert them into feed articles and edit them in the Gutenberg editor, where you can rewrite, enrich and publish them.
Instantly access press releases from your preferred wire services without leaving Purple Hub, streamlining your workflow and eliminating the need to switch platforms. Convert these releases into editable articles within the familiar Gutenberg Editor for an efficient editing and publishing process.
If you revise press releases using the GPT 4 integration Purple Prompts, you can even automate almost the entire press release revision process. Learn how to turn press releases into articles in just a few clicks using Purple Prompts.
Let us show you an efficient way to monetise your content a second time using the new Purple Dossiers feature:
Suppose you have already published content of particular interest, such as several articles about street food in your Purple Hub. This content may have partially been published in several issues and others as individual articles over the last 5 years. With the Purple Dossiers feature, you can now create a 'Special' on this topic by combining all these articles into a publication e.g. a 'Street Food Special' and promote it as a special deal to your subscribers.
This is an easy way to monetize your valuable past material and delight your users with specials on their favourite topics.
Repurposing and re-promoting previous content can be an attractive way to generate additional revenue. Thanks to the new Purple Dossier content format, using previously published content in a new context is a resource-efficient practice and done in a flash. It can also be a real treat to your users offer your audience an exclusive range of content on their favourite topics.
Introducing the latest update: the Dossier feature. This new content binder allows you to efficiently assemble content in your Purple Hub by compiling and presenting different types of content to your readers.
Unlike a Purple Issue, a Dossier can contain multiple content types and combine content at all workflow stages, e.g. mixing published with unpublished articles.
Dossiers are versatile, accommodating all contribution types and allowing for a diverse mix of content within a single compilation of assembled content. For example, you can compile previously published content into a new content binder tailored to specific interests.
We love your feedback! It allows us to fine-tune Purple Publishing Suite to meet the needs of our users. To capture your thoughts and measure your satisfaction with our product, we have enabled a feedback function. We'd love to hear about your experiences and personal preferences with Purple. So please feel free to share your valuable insights with us at any time by using the feedback forms to help us develop Purple further based on your needs.
As the user, you are the primary focus of our product, and we aim to make it as valuable and convenient as possible for you. By providing your insights and sharing your satisfaction with Purple, you contribute to its continual improvement. We genuinely value your input and encourage you to share your thoughts, helping us create a customized experience that aligns perfectly with your requirements.
Block Patterns is a feature in Purple Hub that allows you to create reusable layouts for your content created with the Gutenberg Editor. Easily combine any block and reuse that layout for any post type in your CMS. With just a few clicks, you can create beautiful and functional structures for your content.
Block Patterns serve as templates for your posts. Using your own Block Pattern will save you time and help you to keep consistency for recurring sections of contents, e.g. intros, tables of contents, events, sports reviews, recipes, etc.
Use Block Patterns to ensure a consistent design with pre-defined layouts across your content for articles, pages or entire issues. You can save your team valuable time by inserting pre-designed templates that provide an easy-to-use editing experience, allowing them to focus on creating their stories without worrying about design complexities. Encourage collaboration and maintain consistency by using a library of approved templates that empower teams to create content that follows your design guidelines.
The Purple Growth Sidebar is your intelligent, AI-powered companion in the Gutenberg Editor within the Purple Hub. It gives you real-time insight into the article you're writing, helps you create SEO-optimised content, and saves you time when searching for entities or related content in your Purple Hub.
You can establish phrases (keywords) which are significant in the article and ensure that the text encompasses them. As you write, the Purple Growth sidebar will provide real-time feedback on the coverage of these keywords, assisting you in optimising your article. Besides, we have added a new feature that allows you to synchronise your keywords with tags.
Entity Recognition identifies 'entities' (including places, organisations, people, events and more) from your article as you type. It's like an assistant that keeps track of the most important topics discussed in your text. By clicking on any entity in your Purple Growth Sidebar, you can access detailed information and even a handy link to Wikipedia (if available), allowing you to delve deeper into your research. You can also promote any entity directly to a keyword by clicking the link-button next to it.
While you're working on your article, our system scans your database for relevant similar content and presents the results in the Sidebar. You can easily explore these articles to gain insight into what you or your colleagues have written on the same or similar topics. As a little bonus, you can easily copy the article URL and seamlessly insert it as a link into your current article to create an internal link.
We've designed the Purple Growth Sidebar to provide a series of delightful AI-powered helpers during the article creation process. We want to help you stay in the creative flow while you focus on your primary task - writing your compelling story - and the goal is to minimise the need for you to leave your article while typing, ensuring you have everything you need right at your fingertips.
Part of the Purple Growth plugin in Purple Hub, the Sidebar integrates seamlessly with your Purple Hub, adding its AI-powered helpers to your Purple CMS with ease.
In the Purple Growth Sidebar of the Purple Hub, you can conveniently synchronise your keywords with the tags in your article. Your keywords will be added automatically as tags in the article settings. When this feature is activated, the keyword list becomes the primary source for managing tags, while the tag list in the article settings is in read-only mode.
Managing keywords and tags in one go is a great time-saver while organising your article; It ensures that all your keywords are organised as tags, without manually verifying their coverage between both functions, the keyword list and the tag list.
We are happy to introduce you to three use cases that can significantly increase your reach in just a few effortless steps. IP whitelisting, available in Purple Manager, allows you to import a list of (static) IP addresses to grant exclusive admission to your content. Your Readers using Purple App or Purple Web from these whitelisted IP addresses will enjoy a friction-free experience without login credentials or registration. All content, including subscription based content, will be automatically unlocked for your whitelisted users.
Introduce corporate subscriptions
The ability to whitelist entire organisations can generate extra revenue when selling corporate subscriptions to major customers. All you need to do is whitelist the (static) IP range of the company. Your client's employees can then seamlessly view all of your content when accessing your offerings over their corporate network. Granting access to remote workstations is possible by using a VPN and configuring it to operate with static IPs.
Whitelist your editorial team
By whitelisting your editorial team via your newsroom's IP range, you give them access to your content without credentials. A low-hanging fruit to save your valued team a few minutes here and there and ensure they can access all your contents any time when opening them from your network.
Whitelist the Google Bot
Another quick win is the whitelisting of the Google Bot to make it crawl your restricted content. The super cool result is that Google will index all your content and show it in its search results, even if it's behind a paywall or login. Promoting even your paid/restricted articles by indexing them in Google increases your reach and eventually gets new users to buy subscriptions or follow your offers.
Purple RSS is a feature of the new Purple Hub that empowers you to create and publish RSS feeds of your posts. By subscribing to your feed using an RSS reader, your audience receives automatic notifications when you publish new content and can easily access it.
Enabling this feature is an easy way to distribute your content through an additional channel: RSS feeds. It requires no extra effort on your part, yet provides a convenient service for your readers. By offering RSS feeds, you increase accessibility and ensure that your engaged readers don't miss any of the latest updates they are interested in.
We have added an option to automatically delete issues from the user's device based on the time that has elapsed since they were last read. As well as limiting the number of issues, you now have the additional option to set a specific time period for deletion. For example, if you set it to 7 days, an issue will be loaded if opened on day 1, but if it hasn't been opened by day 8, it will be automatically deleted.
We made this improvement in response to helpful feedback from our customers and hope it will give your readers a convenient way to better organise their device storage in your app.
Here is one inspiring idea to use the Purple RSS feature, beyond providing RSS feeds to your users: Unlock its potential by incorporating your Purple Hub content into your newsletter tool. Most of them offer an RSS ingest. By using a RSS feed from Purple Hub, you can easily repurpose your article content and send it to your users via a newsletter.
Let's assume you want to ingest an RSS feed to your newsletter tool with the content you write about AI:
This approach offers a vendor agnostic solution that can save you both time and effort while maximizing the value of your articles by eliminating the need to recreate existing content in a separate tool.
One of the main benefits is the ability to create specialized newsletters focused on specific topics, such as 'AI', to cater interests of your readers and provide them with targeted content.
Moreover, you can go beyond merely ingesting content from RSS feeds and completely automate the entire process of creating newsletters using your newsletter tool!
An automated newsletter creation process has benefits in different scenarios:
We are pleased to announce the first official public App/Experience Template release for the new Purple platform: The Bundle Release featuring the Purple App Template 10.3 and the Purple Experience 2.2.1. Within this bundle, you will find several valuable new features, capabilities and two adaptations to meet the latest requirements for both Apple and Google operating systems.
Time-based issue deletion
We have added an option to automatically delete issues from the user's device based on the time elapsed since they were last read. Besides limiting the number of issues, you now have the additional option to set a specific period for deletion. Learn more about this feature
Compliant with Google's latest consent requirements
Google's new Consent Management Platform requirements for ad serving specifies that the Consent Management dialogue in App and Web must appear before the App Transparency Framework dialogue. App Template 10.3 includes an adaption to comply with this new requirement from Google. Read more in the blog post
Ready for iOS 17
App Template 10.3 includes an adjustment that allows you to make your apps available on the Apple App Store with iOS 17, which will get released around September. Only App Templates without the newly deprecated 'Newsstand Kit' will work when downloaded to an Apple device updated to iOS 17. By updating the template, you ensure that your live applications are updated to reflect this change and still work on your user's devices.
Consent Management with Consent Manager
With the integration of Consent Manager, you now have an alternative 3rd party provider for Consent Management integrated into Purple that works for both app and web. Learn more about Consent Manager on the provider's website.
Integration of the Clever Push SDK
We now support a push messaging provider that works for mobile apps and the web, providing an alternative to Firebase. Learn more about CleverPush at the vendor's website.
Generic widget integration
A new container in the Purple Experience allows you to integrate any 3rd party widget into the Purple Experience to make it visible for both the app and the web. For example, you could use it for comments, podcasts or advertising.
Support for the Weekli widget
Weekli is a German brochure management provider. Integrating it allows you to outsource your brochure management to a specialised service and display it to your users in your Purple App or Web frontend. Learn more about Weekli
Configure dynamic paths
You can configure the paths in the Purple Experience for both Purple App and Purple Web to your liking, with the flexibility to create a customised URL and align it with your brand identity. Learn how to configure it in this Docu article
Support for Google Tag Manager
By integrating Google Tag Manager for Analytics into your Purple App or Web Experience, you can easily add and update tags without modifying the underlying code, making configuration faster and more efficient. Learn more about Google Tag Manager at the vendor's website.
Following the launch of the new Purple, we are delighted to introduce the accompanying documentation website. Months of loving detail have gone into creating the comprehensive product documentation, and we hope it will help you get the most out of the new Purple and answer your questions quickly and easily in the future.
The new Purple product documentation is available 24/7 to resolve all your question marks about using the new Purple Publishing Suite.
Purple Redirects is the new management interface for creating and maintaining URL redirects in your Purple Hub easily:
It offers an easy-to-use settings page which allows you to manually create internal redirects within your Purple Hub.
If you have a lot of redirects to create or update, we even provide an import function to speed up the process.
The settings page provides a comprehensive list of all existing redirects in your Purple Hub. This feature allows you to perform a bulk action to delete existing redirects.
Furthermore, we have made it easy to create redirects for specific content (like an article) or taxonomies on the item directly. You can modify it quickly by changing the URL and creating the corresponding redirect in one go.
The Purple Redirect feature provides an easy-to-use solution for creating redirects within your Purple Hub. There's no need to worry about complex .ataccess changes anymore. Purple Redirect is intuitively designed for use by any role within Purple Hub. Thanks to the import feature, it simplifies the process of matching URLs and saves you valuable time, especially in migration scenarios.
Here is an inspiring use case of what you can do with the new Purple Redirects feature, in addition to managing internal URL redirects in your Purple Hub: Include shortened URLs in your print edition that, when accessed via a browser, take readers directly to the corresponding longer article URL in Purple Hub. Using redirects in this way can encourage your print users to interact with your website, for example to enter a raffle.
Redirecting short URLs is great for guiding your readers from print to your website, using a handy and easy-to-remember short URL. The coolest part is that you never have to create a page for your short URL that physically exists: You only make up the short URL and create a redirect for it in Purple Hub.
As the icing on the cake, you can easily track the number of page views originating from printed materials by analysing the requests for the short URL in your analytics: Simply set a campaign parameter (UTM) for the redirect target URL when creating the redirect in Purple Hub.
Employ multiple short URLs to track users coming from different printed sources. What's more, you don't have to manually create a redirect for each short URL if they are many. Purple Redirects offers an import feature that allows you to mass-insert short URLs and create redirects automatically.
And: If your target article in Purple Hub should only be accessible for a limited time, you can update the redirect later so that it leads, for instance, to your homepage.