What is it about? 👀

We are happy to introduce Purple Variants, a powerful new feature in the Purple Hub designed to simplify managing different versions of your articles across multiple platforms. Whether you’re creating content for print, online, or other formats, Purple Variants allows you to handle everything within the Purple Hub, ensuring seamless integration and multi-platform content distribution without the hassle of managing separate systems.

With Purple Variants, editors can now easily create, edit, and distribute different versions of an article—like adding interactive elements for online readers or modifying layouts for print—all in one place.

How to use it

Benefits 🤓

Purple Variants enhances newsroom efficiency by enabling users to manage all article versions within the Purple Hub, eliminating the need for multiple systems. This flexibility allows editors to create tailored content for various platforms, incorporating multimedia for online articles or adjusting visuals for print without complex tools. Seamless integration with external platforms is achieved through API identifiers, streamlining multi-platform distribution. The user-friendly interface allows easy configuration and management of article variants directly in the Purple Hub for a smoother editorial experience.

Key facts 🔑

• Activation: The Purple Variants feature is available through a request for activation by the Purple Team. Learn more in the Purple docs.
• Variant Management: Easily view, switch, and manage variants with dedicated icons in the article view and post overviews in the Purple Hub. Learn more in the Purple Docs.
• API Integration: Utilize the Purple Hub API integration to distribute content variants to specific platforms, like print or online, all within a single workflow. Each variant includes a unique API Identifier for easy retrieval and distribution.

What's new? 🆕

We are introducing Purple Wires 2.0, an update to our service in Purple Hub that retrieves feed articles from wires services (Presse-Agentur Meldungen).

The new Purple Wires comes with

• a more performant article preview,
• a new user interface, offering a fresh and modern design,
• preview text in the list view,
• and word and character counts.

Purple Wires 2.0 helps content creators in your newsroom scroll through the latest wire news even faster, making their day-to-day work with Purple more efficient and enjoyable.

Changes

Your benefit 🤓

Purple Wires 2.0 provides improved access to wire feed messages, allowing your newsroom team to browse and assess content at a glance, more quickly, directly in Purple Hub. With additional preview text in the list view alongside word and character counts, it's easier to gauge article length and relevance, helping your newsroom work more efficiently with Purple.

Key facts 🔑

• Purple Wires 2.0 is already available in your Purple Hub, waiting to be activated when you are ready.
• To enable Purple Wires 2.0, open a ticket at our Purple Support Help Desk
• Find all the information on Purple Wires summarized in our Purple Docs.

What is it about? 👀

This update introduces the new Image Cropping feature in Purple Hubs Media Library, providing editors with precise control over displaying images across multiple formats. With this tool, users can crop and set focal points, ensuring photographs fit each aspect ratio perfectly. Admins can also define and manage image preview sizes, offering greater flexibility in presenting images across different layouts on various platforms.

How to use it

Benefits 🤓

Enhanced visual control allows users to focus on key image elements, such as a person in a photo, ensuring that important parts are highlighted consistently across formats. New cropping and focus tools give editors precise control over image presentation, while real-time previews ensure images display perfectly without further adjustment.

Key Facts 🔑

• The feature is already available in your Purple Hub.
• Admins can define custom image sizes for cropping, enhancing flexibility. Learn how to configure it in the Purple Docs.
• Find all information on how to use the image cropping feature in the Purple Docs.

What is it about? 👀

You can now easily translate your article content in Purple Hub with just a few clicks, thanks to the integration of DeepL translations. This feature allows your editors to perform individual and bulk translations, making multilingual content management effortless. DeepL integration is conveniently embedded within Purple Hub's editor, allowing seamless translation into various languages.

How to use it

Benefits 🤓

The DeepL integration in Purple Hub translates content into multiple languages quickly and efficiently. Editors can easily translate individual articles or entire batches directly within the CMS, reducing time and effort while maintaining consistent, high-quality translations. Improving the workflow for managing multilingual content and increasing overall productivity, you can create multiple language variants of your content with minimal effort.

Key facts 🔑

• The feature is already available in your Purple Hub, and you can activate it whenever you are ready. Enabling the feature requires a DeepL API key and a Polylang Pro license key. Learn how to set up the feature.
• The usage of machine translations with DeepL in Purple Hub is documented in this article.
• To learn which language translations are available in DeepL, visit the external link to the DeepL website.

What's new? 🆕

We introduce the new Article Sidebar UI, with certain buttons and functions either relocated or removed to offer a cleaner, more user-friendly design and a more intuitive interface. As part of the recent WordPress 6.6 update, we’ve thoroughly reworked the article sidebar to improve usability. As many functions and buttons have changed, we recommend sharing this update with all your colleagues working in Purple Hub. The update will be available in Purple Hub from Monday, 28 October, at 23:00 CET. After the rollout, your interface will automatically switch to the new version.

Changes Part 1

Changes Part 2

Your benefit 🤓

This new flow is a significant change that simplifies the way you create and manage your content in Purple Hub. There are fewer clicks and an improved overview for your article settings.

Key facts 🔑

• With numerous features and buttons modified, we suggest you share this update with all your colleagues working in Purple Hub as it will affect their daily content creation workflow.
• The update will go live in Purple Hub on Monday, 28 October, at 23:00 CET.
• Once the rollout is complete, your interface will automatically switch to the new version.

What is it about? 👀

You can now view article Excerpts in the Post Overview within Purple Hub, the central repository for your Editorial team to manage their content. In Purple Hub, an Excerpt is a brief summary of the content of a post, typically used to preview the article on archive pages or in widgets. The new feature displays the Excerpt in the Post Overview, providing a more insightful listing of your content and allowing to copy and paste the snippets for quick access, e.g. for re-use within section pages.

How Excerpts in the Post Overview work

Your benefits 🤓

With instant access to article Excerpts in the Post Overview, your team can quickly assess the relevance of content without having to open each article individually. It saves valuable time and improves workflow efficiency, enabling faster decision-making and streamlined content curation. In addition, the ability to easily copy and paste Excerpts supports smooth content repurposing.

Key Facts 🔑

• The feature is already available for you in Purple Hub, ready to be set whenever you are up for it
• The setup is done with an Admin role in Purple Hub. Learn here how
• You can also define the character limits for Excerpts. Learn more

What is it about? 👀

Purple Hub now offers the ability to set Character Limits for text entry in articles for excerpts and custom fields. This feature ensures consistency in your layout by maintaining uniform text lengths across different elements, such as teasers on overview pages.

How using character limits for experts works

Your benefits 🤓

By incorporating Character Limits, your newsroom can achieve greater editorial control and visual harmony. This approach eliminates inconsistencies from varying text lengths, resulting in a more professional and reader-friendly presentation. It also streamlines the editing process, saving your team time by eliminating the need for manual adjustments.

Key Facts 🔑

• The feature is already available for you in Purple Hub, ready to be set whenever you are up for it
• You can define the Character Limits for excerpts and custom fields
• The setup can be done with an Admin role in Purple Hub. Learn here how

What is it about? 👀

The new Special Characters feature in Purple Hub allows you to include a wide range of Special Characters in your articles, improving accuracy and flexibility for all your publishing needs when creating content.

Insert Special Characters into an article

Your benefits 🤓

Enabling Special Characters in Purple Hub enhances your experience when editing text, enabling accurate representation of foreign languages, mathematical and scientific notation, and technical content. It supports proper typographic usage, including smart quotes and hyphens, and is essential for financial symbols and legal content.

Key Facts 🔑

• Special Characters are available in the Purple Hub and can be activated whenever you are ready.
• To activate the feature, you need an Administrator role. Learn how to enable it
• Every user in Purple Hub can use the feature, when creating content. Learn how it works

What is it about? 👀

Let us introduce you to Custom Blocks within Purple Hub, a feature to create your own reusable content blocks and seamlessly integrate them into your Gutenberg Editor block library. Custom Blocks allow you to design a new block, set its functionality and distribute it throughout your Purple App and/or Website.

In summary, Custom Blocks work like a joker card: You are free to choose what you want to display and how you want it to look. So if you can't find what you're looking for in the Gutenberg Block Library, a Custom Block is the solution to your specific needs. You can even use these blocks to display third-party content, such as affiliate content or product information from a Product Information Management (PIM) database. In the following example, our Custom Block serves to display product information.

Usage of Custom Blocks

Your benefits 🤓

Custom Blocks reflect your brand's unique design preferences and allow you to define reusable components that align with your corporate identity. This ensures a consistent and cohesive presentation for recurring content elements such as authors, teasers, intros, affiliate content or product information.

Key facts 🔑

• Find here a nice inspiration for promoting your contents inline in an article with Custom Blocks
• Custom Blocks are supported from Purple App Template 10.4 and the Purple Experience from Version 3.0. Learn more
• An Admin Role in Purple Hub is needed to create Custom Blocks. Learn how to set it up

What is it about? 👀

We want to show you a convenient way to promote your content within articles: Inline Custom Blocks in Purple Hub give you the opportunity to create awareness for existing content directly in your related articles. This approach works for any content type, such as articles, videos or galleries.

Reusing your content to promote it in an article is easy

Suppose you want to write an article about Nordic food. In this article, you want to promote an image gallery 'Street food gallery 2023', that was published last week. Your goal is to highlight the gallery so that the readers who are engaging with your new article continue their path onto the related article.

1. Create your article and add the 'Custom Inline Gallery Block' to your article.
2. Choose the content you want to have displayed in the inline block from the dropdown, e.g. a gallery about Street Food.
3. Have the content you selected displayed in your inline block.

Benefits 🤓

• Engage your readers: By seamlessly promoting related content within your articles, you keep readers exploring, leading to more engagement and longer lasting visits.
• Reintroduce forgotten pieces: Highlight older or lesser-known content erffortlessly within relevant articles to save time and resources while bringing valuable material back into the spotlight.
• Easy-to-use integration: Adding Custom Blocks is simple and intuitive, making them accessible to your entire newsroom while maintaining consistency across all your content.

Key Facts 🔑

• The basis of the setup are Custom Blocks in Purple Hub
• To enable the above scenario, talk to us so that we can set it up for you. You can open a ticket to request the setup on our helpdesk
• Custom Blocks are supported from Purple App Template 10.4 and the Purple Experience from Version 3.0 learn more

What is it about? 👀

We have completely revamped the post overview in Purple Hub, giving it a fresh new look and some additional customisable filters so you can tailor it to the specific needs of your newsroom. Once enabled, the new post overview is applied to all post types in the Purple Hub, including articles, pages, issues, dossiers and all custom post types.

Configure filters and columns

Your benefits 🤓

With the introduction of the new post overview, your content management experience is enhanced with a contemporary design and a more user-friendly interface including customisable filters. It can be configured to meet the specific needs of your newsroom and even display your custom fields (ACFs). You will also experience improved performance when searching and filtering your posts.

Key facts 🔑

• The new post overview is already available in your Purple Hub to be activated by an Admin, whenever you are ready. Learn here how to enable it
• The customisation of the post overview is in detail described in this article
• Learn how to make your custom fields (ACFs) filterable in the post overview in this article

What is it about? 👀

Configure an automatic, consistent citation style in Purple Hub! Now you can choose your default citation style, ensuring your content reflects your brand's unique identity. Setting it up is simple and takes just a few clicks.

Your benefits 🤓

Ensure brand consistency with a unique quote style that perfectly matches your brand identity. Save time and effort by automatically applying your preferred citation style during editing, improving efficiency and workflow.

Key Facts 🔑

• Requirements: Setup is simple and can be done in a few clicks by an Administrator in Purple Hub. Learn more
• Define your style: Use hexadecimal Unicode numbers to represent your desired quote character. You'll see a preview of how your quoted text will look.
• Existing articles: Your existing articles won't be updated automatically. However, when you open and edit them, the quotes will be adjusted accordingly.

What's new? 🆕

As 2023 draws to a close, we want to treat you to perhaps the most exciting new development of the year: Purple Prompts is the brand new GPT 4 integration for the Purple Hub to speed up your editorial work with the power of AI. It allows you to create drafts faster and automate downstream tasks after text creation.

Purple Prompts is seamlessly integrated into Purple Hub, located right next to your article in the sidebar and allows you to edit your articles with just a few clicks: Choose one of our well-established out-of-the-box prompts or use one of your own customised prompts, such as 'Suggest Reader Engagement Tactics' or 'Rewrite Press Release' and save valuable time when creating your stories.

That's how Purple Prompts helps you create articles

Benefits 🤓

• Efficient editorial workflows: Purple Prompts, integrated with GPT 4 in Purple Hub, speeds up writing while keeping the editorial workflow centralised in your CMS. Editors stay focused and avoid the tab-switching hassles typical of AI tools, maintaining existing formatting while using AI suggestions.

• Prompt control: Purple Hub's prompt management interface allows newsroom creators to easily add custom prompts as buttons directly into the article sidebar without coding. This ensures consistent use of prompts across the team.

• Language flexibility: Support for German and other languages extends the capabilities of the GPT 4 integration beyond English content and delivers excellent linguistic results.

Key Facts 🔑

• If you are not using Purple Prompts yet, we are happy to enable it in your Purple Hub for free. Just send us a note
• Learn more about our beneficial use case for turning inbound press releases into articles in just a few clicks
• See Purple Prompts live in Action in our Webinar Recording
• Find here the answers to frequently asked questions (FAQ) around Purple Prompts

What is it about? 👀

We want to introduce you to a super future-looking use case that combines two of our latest Purple Hub features with some AI magic to reduce your press release rewriting workload: Create rewritten articles from inbound press feeds in Purple Hub with just a few clicks using our brand new GPT 4 -powered Purple Prompts feature.

We developed this use case in close collaboration with a well-known German tabloid and hope it will give you some inspiring insights into how Purple Prompts can be used in your newsroom.

Use Purple Prompts and Purple Wires to turn press releases into articles

1. Integrate a police press feed into your Purple Hub effortlessly via Purple Wires for seamless operations, eliminating context shifts.
2. Once the police feed is in, receive press releases as standalone articles within Purple Hub.
3. And here's where Purple Prompts shine: using customized prompts like 'Rewrite press release', your article is swiftly rewritten in your voice directly in your Purple Hub.
4. Just review and publish, creating press release articles in your tone with minimal effort.

Benefits 🤓

• Rewriting without effort: seamlessly import press releases into your CMS with Purple Wires, then quickly turn them into articles using personalised prompts with Purple Prompts. This streamlines content creation by reducing manual rewriting time.

• Tailored publication voice: easily customise articles to match the style and tone of your publication. With personalised prompts, you can maintain consistency and resonate with your audience while turning press releases into engaging articles.

• Increased focus on original stories: automating rewriting tasks with Purple Wires and Purple Prompts frees up time for editors. This enables a shift towards creating compelling, original content, allowing more energy to be devoted to core storytelling efforts.

Key Facts 🔑

• If you are not using Purple Prompts yet, we enable it in your Purple Hub for free. Just send us a note
• Learn more about Purple Prompts
• Learn more about inserting press releases with Purple Wires in Purple Hub

What is it about? 👀

We introduce you to Purple Wires, a feature that will simplify your process of aggregating content within the Purple Hub. Easily pull press releases from wire services such as Reuters or Bloomberg into Purple Hub! The feature fetches press releases, allows you to convert them into feed articles and edit them in the Gutenberg editor, where you can rewrite, enrich and publish them.

Your benefits 🤓

Instantly access press releases from your preferred wire services without leaving Purple Hub, streamlining your workflow and eliminating the need to switch platforms. Convert these releases into editable articles within the familiar Gutenberg Editor for an efficient editing and publishing process.

(Almost) automate press release revision with Purple Prompts

If you revise press releases using the GPT 4 integration Purple Prompts, you can even automate almost the entire press release revision process. Learn how to turn press releases into articles in just a few clicks using Purple Prompts.

Key facts 🔑

• This feature is already available to you in Purple Hub. Administrators can easily set up and manage wire services themselves. Read the documentation
• Import supports XML, RSS and JSON formats, with customisable import mapping schemas.
• Authentication methods can be a custom service or simple credentials for secure access.
• Configuration options allow automatic publishing, assignment to specific post types and scheduled article retrieval.

What is it about? 👀

Let us show you an efficient way to monetise your content a second time using the new Purple Dossiers feature:

Suppose you have already published content of particular interest, such as several articles about street food in your Purple Hub. This content may have partially been published in several issues and others as individual articles over the last 5 years. With the Purple Dossiers feature, you can now create a 'Special' on this topic by combining all these articles into a publication e.g. a 'Street Food Special' and promote it as a special deal to your subscribers.

This is an easy way to monetize your valuable past material and delight your users with specials on their favourite topics.

Reusing your content to promote as a Dossier is easy

Benefits 🤓

Repurposing and re-promoting previous content can be an attractive way to generate additional revenue. Thanks to the new Purple Dossier content format, using previously published content in a new context is a resource-efficient practice and done in a flash. It can also be a real treat to your users offer your audience an exclusive range of content on their favourite topics.

Key Facts 🔑

• Learn more about Purple Dossiers
• The usage of Dossiers is in detail explained in our Purple Docs.
• If you wonder what the difference between Dossiers, Issues and Collections is, we have summarized all you need to know in this overview.

What is it about? 👀

Introducing the latest update: the Dossier feature. This new content binder allows you to efficiently assemble content in your Purple Hub by compiling and presenting different types of content to your readers.

Unlike a Purple Issue, a Dossier can contain multiple content types and combine content at all workflow stages, e.g. mixing published with unpublished articles.

Usage of Dossiers

Your benefits 🤓

Dossiers are versatile, accommodating all contribution types and allowing for a diverse mix of content within a single compilation of assembled content. For example, you can compile previously published content into a new content binder tailored to specific interests.

Key facts 🔑

• Find out here how you can monetise your content a second time by using Dossiers. Learn more
• Learn more about Dossiers in the Purple Docs
• Dossiers are already available in your Purple Hub, learn how to enable the feature
• If you wonder what the difference between Dossiers, Issues and Collections is, we have summarized all you need to know in this overview.