What is it about? 👀

We are happy to introduce Purple Variants, a powerful new feature in the Purple Hub designed to simplify managing different versions of your articles across multiple platforms. Whether you’re creating content for print, online, or other formats, Purple Variants allows you to handle everything within the Purple Hub, ensuring seamless integration and multi-platform content distribution without the hassle of managing separate systems.

With Purple Variants, editors can now easily create, edit, and distribute different versions of an article—like adding interactive elements for online readers or modifying layouts for print—all in one place.

How to use it

Benefits 🤓

Purple Variants enhances newsroom efficiency by enabling users to manage all article versions within the Purple Hub, eliminating the need for multiple systems. This flexibility allows editors to create tailored content for various platforms, incorporating multimedia for online articles or adjusting visuals for print without complex tools. Seamless integration with external platforms is achieved through API identifiers, streamlining multi-platform distribution. The user-friendly interface allows easy configuration and management of article variants directly in the Purple Hub for a smoother editorial experience.

Key facts 🔑

• Activation: The Purple Variants feature is available through a request for activation by the Purple Team. Learn more in the Purple docs.
• Variant Management: Easily view, switch, and manage variants with dedicated icons in the article view and post overviews in the Purple Hub. Learn more in the Purple Docs.
• API Integration: Utilize the Purple Hub API integration to distribute content variants to specific platforms, like print or online, all within a single workflow. Each variant includes a unique API Identifier for easy retrieval and distribution.