What is it about? 👀

We are happy to introduce Purple Variants, a powerful new feature in the Purple Hub designed to simplify managing different versions of your articles across multiple platforms. Whether you’re creating content for print, online, or other formats, Purple Variants allows you to handle everything within the Purple Hub, ensuring seamless integration and multi-platform content distribution without the hassle of managing separate systems.

With Purple Variants, editors can now easily create, edit, and distribute different versions of an article—like adding interactive elements for online readers or modifying layouts for print—all in one place.

How to use it

Benefits 🤓

Purple Variants enhances newsroom efficiency by enabling users to manage all article versions within the Purple Hub, eliminating the need for multiple systems. This flexibility allows editors to create tailored content for various platforms, incorporating multimedia for online articles or adjusting visuals for print without complex tools. Seamless integration with external platforms is achieved through API identifiers, streamlining multi-platform distribution. The user-friendly interface allows easy configuration and management of article variants directly in the Purple Hub for a smoother editorial experience.

Key facts 🔑

• Activation: The Purple Variants feature is available through a request for activation by the Purple Team. Learn more in the Purple docs.
• Variant Management: Easily view, switch, and manage variants with dedicated icons in the article view and post overviews in the Purple Hub. Learn more in the Purple Docs.
• API Integration: Utilize the Purple Hub API integration to distribute content variants to specific platforms, like print or online, all within a single workflow. Each variant includes a unique API Identifier for easy retrieval and distribution.

What's new? 🆕

We are introducing Purple Wires 2.0, an update to our service in Purple Hub that retrieves feed articles from wires services (Presse-Agentur Meldungen).

The new Purple Wires comes with

• a more performant article preview,
• a new user interface, offering a fresh and modern design,
• preview text in the list view,
• and word and character counts.

Purple Wires 2.0 helps content creators in your newsroom scroll through the latest wire news even faster, making their day-to-day work with Purple more efficient and enjoyable.

Changes

Your benefit 🤓

Purple Wires 2.0 provides improved access to wire feed messages, allowing your newsroom team to browse and assess content at a glance, more quickly, directly in Purple Hub. With additional preview text in the list view alongside word and character counts, it's easier to gauge article length and relevance, helping your newsroom work more efficiently with Purple.

Key facts 🔑

• Purple Wires 2.0 is already available in your Purple Hub, waiting to be activated when you are ready.
• To enable Purple Wires 2.0, open a ticket at our Purple Support Help Desk
• Find all the information on Purple Wires summarized in our Purple Docs.

What is it about? 👀

This update introduces the new Image Cropping feature in Purple Hubs Media Library, providing editors with precise control over displaying images across multiple formats. With this tool, users can crop and set focal points, ensuring photographs fit each aspect ratio perfectly. Admins can also define and manage image preview sizes, offering greater flexibility in presenting images across different layouts on various platforms.

How to use it

Benefits 🤓

Enhanced visual control allows users to focus on key image elements, such as a person in a photo, ensuring that important parts are highlighted consistently across formats. New cropping and focus tools give editors precise control over image presentation, while real-time previews ensure images display perfectly without further adjustment.

Key Facts 🔑

• The feature is already available in your Purple Hub.
• Admins can define custom image sizes for cropping, enhancing flexibility. Learn how to configure it in the Purple Docs.
• Find all information on how to use the image cropping feature in the Purple Docs.

What is it about? 👀

Purple SSO allows users to access the Purple Platform without remembering separate login data. Your team can now enjoy a simplified and unified experience across the Purple platform by using their existing corporate credentials. Purple SSO (Single Sign-On) integrated with Microsoft Entra ID (formerly Azure Active Directory) is now available and enables seamless authentication with your corporate identity provider.

How to use it

Benefits 🤓

Managing multiple usernames and passwords can be cumbersome and introduces security risks. Purple SSO simplifies the login process by allowing users to access the platform using their familiar company credentials. This centralized authentication method improves security by giving your organization full control over login policies while reducing the risk of password fatigue. Moreover, with Microsoft Entra ID integration, onboarding and offboarding users is effortless, as access can be managed directly through your existing identity management tools.

Key facts 🔑

• SSO Compatibility: Supports Microsoft Entra ID and other systems with OpenID configuration. Your corporate SSO defines session duration for better security.
• Session Management: Your corporate SSO determines session duration, ensuring better security.
• Setup: The setup process is quick and easy, with support from our team to help you enable SSO and test it in a sandbox environment before full deployment. If you want to have SSO enabled, open a support ticket. Learn more about the setup in the Purple docs.

What is it about? 👀

You can now easily translate your article content in Purple Hub with just a few clicks, thanks to the integration of DeepL translations. This feature allows your editors to perform individual and bulk translations, making multilingual content management effortless. DeepL integration is conveniently embedded within Purple Hub's editor, allowing seamless translation into various languages.

How to use it

Benefits 🤓

The DeepL integration in Purple Hub translates content into multiple languages quickly and efficiently. Editors can easily translate individual articles or entire batches directly within the CMS, reducing time and effort while maintaining consistent, high-quality translations. Improving the workflow for managing multilingual content and increasing overall productivity, you can create multiple language variants of your content with minimal effort.

Key facts 🔑

• The feature is already available in your Purple Hub, and you can activate it whenever you are ready. Enabling the feature requires a DeepL API key and a Polylang Pro license key. Learn how to set up the feature.
• The usage of machine translations with DeepL in Purple Hub is documented in this article.
• To learn which language translations are available in DeepL, visit the external link to the DeepL website.

What's new? 🆕

We introduce the new Article Sidebar UI, with certain buttons and functions either relocated or removed to offer a cleaner, more user-friendly design and a more intuitive interface. As part of the recent WordPress 6.6 update, we’ve thoroughly reworked the article sidebar to improve usability. As many functions and buttons have changed, we recommend sharing this update with all your colleagues working in Purple Hub. The update will be available in Purple Hub from Monday, 28 October, at 23:00 CET. After the rollout, your interface will automatically switch to the new version.

Changes Part 1

Changes Part 2

Your benefit 🤓

This new flow is a significant change that simplifies the way you create and manage your content in Purple Hub. There are fewer clicks and an improved overview for your article settings.

Key facts 🔑

• With numerous features and buttons modified, we suggest you share this update with all your colleagues working in Purple Hub as it will affect their daily content creation workflow.
• The update will go live in Purple Hub on Monday, 28 October, at 23:00 CET.
• Once the rollout is complete, your interface will automatically switch to the new version.

What's New? 🆕

Our latest template bundle for Purple Apps and Purple Experience brings valuable features to help streamline your business working with Purple. Key improvements include an increased API level for Android apps, enhanced caching behaviour for apps and the web and additional website analytics tools.

Purple App Template 10.6

Increased API Level: Android apps now support API level 34 and Google Play Billing Library version 6.0.1 or higher, ensuring continued submission capability for the upcoming year.
iOS: Initial start-up offline screen: You can now display an extra screen when a user has downloaded your Purple App and opens it for the first time while offline. Read the documentation on Offline start

Purple Experience Template 3.7

FEATURES APP & WEB

Improved Caching Behaviour: Optional data caching optimisation ensures less data stored on web and app platforms. Data will be no longer overwritten but stored differently, leading to more efficient workflows and improved offline performance.

FEATURES WEB

• Support for Kilkaya: Kilkaya is a flexible analytics tool for news publishers, offering live dashboards, reports, recommendations, a toolbar, A/B testing, and more. Learn more on the website of Kilkaya.
• Support for etracker: Etracker is an EU-made analytics tool designed for consent-free web analytics, tag, and consent management. Learn more on the website of etracker.
• Support for Usercentrics: Usercentrics is a German-based content management platform already supported in the app. This update extends support to the web, ensuring seamless use across both channels. Learn more on the website of Usercentrics.

Key Facts 🔑

• App Template 10.6 is now the standard Purple App Template (see support matrix).
• Release Notes for 10.6 are available here.
• Compatibility: Version 10.6 requires Purple Experience version 3 or higher.
• Recommendation: Use the latest versions of Purple Experience and Purple App Template for optimal stability and performance.

What is it about? 👀

You can now view article Excerpts in the Post Overview within Purple Hub, the central repository for your Editorial team to manage their content. In Purple Hub, an Excerpt is a brief summary of the content of a post, typically used to preview the article on archive pages or in widgets. The new feature displays the Excerpt in the Post Overview, providing a more insightful listing of your content and allowing to copy and paste the snippets for quick access, e.g. for re-use within section pages.

How Excerpts in the Post Overview work

Your benefits 🤓

With instant access to article Excerpts in the Post Overview, your team can quickly assess the relevance of content without having to open each article individually. It saves valuable time and improves workflow efficiency, enabling faster decision-making and streamlined content curation. In addition, the ability to easily copy and paste Excerpts supports smooth content repurposing.

Key Facts 🔑

• The feature is already available for you in Purple Hub, ready to be set whenever you are up for it
• The setup is done with an Admin role in Purple Hub. Learn here how
• You can also define the character limits for Excerpts. Learn more

What is it about? 👀

Purple Hub now offers the ability to set Character Limits for text entry in articles for excerpts and custom fields. This feature ensures consistency in your layout by maintaining uniform text lengths across different elements, such as teasers on overview pages.

How using character limits for experts works

Your benefits 🤓

By incorporating Character Limits, your newsroom can achieve greater editorial control and visual harmony. This approach eliminates inconsistencies from varying text lengths, resulting in a more professional and reader-friendly presentation. It also streamlines the editing process, saving your team time by eliminating the need for manual adjustments.

Key Facts 🔑

• The feature is already available for you in Purple Hub, ready to be set whenever you are up for it
• You can define the Character Limits for excerpts and custom fields
• The setup can be done with an Admin role in Purple Hub. Learn here how

What is it about? 👀

As a further step in improving the Purple Importer, we have adjusted some design elements of the Purple Monitoring Server UI to give you an enhanced user experience when monitoring your imports. Those actions are one of many upcoming improvements to ensure a smooth and user-friendly import flow for your e-papers.

What has changed?

New buttons
The interface contains new Re-import and Download buttons for improved usability - both functions remain the same. 

New feature: Import information
From now on, you will find a new button, "Information", in the UI. Clicking on it opens a new tab displaying the import configuration. This new feature allows you to check whether all configurations are correct.

Warning dialogue in case of an import-error
If an error occurs during the import workflow, a warning symbol appears. Clicking on the symbol opens a tab with a detailed error description.

What is it about? 👀

The new 'Now-Next-Later' Purple Roadmap Page provides a clear overview and facilitates better planning and prioritization of upcoming features on our publishing platform. Unlike traditional timeline roadmaps that impose strict deadlines, the Now-Next-Later format focuses on flexibility and responsiveness to your needs as a customer and business opportunities.

How it works

Our roadmap feature allows you to upvote, comment and track upcoming items, fostering a collaborative environment where your feedback directly influences product development. This participatory approach ensures that the final product is closely aligned with market needs and your expectations as a Purple Customer.

Your benefits 🤓

Flexibility in Product Development
The roadmap is divided into five stages - Under Conisderation, Later, Next, Now, Done - allowing our product team to focus on immediate tasks while staying adaptable to future changes. By avoiding the rigidity of fixed deadlines, we can remain agile and responsive to market trends and changes, providing you with the features most relevant to your business success today.

Enhanced Decision-Making
The new roadmap aids in making more impactful decisions by keeping an eye on your needs and enabling you to take part in the decision-making process on which features are the most impactful for you as our customers.

Key Facts 🔑

• The new roadmap page is password-protected. Send us a message to receive your password.
• Visit the Purple Roadmap Page
• 👉 We recommend bookmarking the Purple Roadmap Page to make it easy to access: https://roadmap.purplepublish.com/

What is it about? 👀

The Purple Publish Status Page monitors Purple systems, quickly identifying operational issues and ensuring ongoing communication on resolution. By subscribing, you receive system alerts, updates, resolution status and final incident reports when a system failure is detected.

Stay up to date about the system status

Subscription to System Alerts

Subscribe on the Purple Publish Status Page to receive notifications via email or SMS about system issues, including updates on resolution and final reports. The alerts keep you informed without needing to report incidents yourself.

Status Widget on Purple Support Helpdesk

If the Purple Platform has operational issues, a Status Widget will appear on the Purple Support Helpdesk, alerting you to errors and linking to the detailed Purple Publish Status Page.

Your benefits 🤓

The Purple Publish Status Page informs you with real-time updates and automated alerts, so you don’t have to monitor system statuses or report issues. Using the system alerts ensures that you focus on your work and know that any problems are being promptly addressed.

Key Facts 🔑

• Visit the Purple Publish Status Page and subscribe directly to updates
• 👉 We recommend bookmarking the Status Page to make it easy to access: https://status.purplepublish.com/
• Find a summary on the Purple Publish Status Page in the Purple Docs

What is it about? 👀

To increase the security of your access to the Purple platform, we have developed a Multi-factor authentication (MFA) mechanism. By enabling this feature, you must confirm your identity using a second device (like your smartphone) when logging in to the Purple platform to prevent misuse of your credentials. In addition, if you want to make MFA mandatory for your entire team, Purple Manager provides an option to enforce Multi-factor authentication for all team members.

Multi-factor authentication in Purple

Your benefits 🤓

Multi-factor authentication significantly reduces the risk of unauthorised access, even if your password is compromised. It provides an extra layer of security to ensure that only authorised users can access and make changes to your Purple platform. This additional barrier is precious in protecting against potential breaches. Enforcing MFA across your team is a convenient way to ensure all internal users adhere to your security standards.

Key Facts 🔑

• Multi-factor authentication ties to Single Sign-On and can be set up in either Purple Hub or Purple Manager and then is applied to that user across Purple.
• The following third-party authenticators are supported to verify the user's identity: FreeOTP, Microsoft Authenticator, or Google Authenticator
• Learn in our Purple docs, how to enable Multi-factor authentication as a user
• Learn in our Purple docs, how Multi-factor authentication can be forced for a whole team

What's new? 🆕

This new bundle of templates for Purple Apps and Purple Experience offers a range of features to help your business succeed with our Purple Publishing suite. Improvements include enhanced performance, a new way to test events in your analytics tool, and revised offline behaviour for a better user experience when reading content offline.

Purple App Template 10.5

• Support for Dossiers in the App
  With this new App Template, the Purple Dossiers content binder is now fully supported in the App Experience. This content binder type helps you to efficiently collect and present different types of content in your Purple Hub for all channels. It can contain multiple content types and combine content at different workflow stages, such as a mix of published and unpublished articles. Enable Purple Dossiers to be displayed in the App via the 'Content Component' in the Purple Experience. Learn more

• Tracking Event logging
  To better understand the events logged in your App Analytics, you can enable debug logging of raw tracking events. This feature is available exclusively on the preview version of a Purple App or Purple Website. Learn more

• Optimization of queries
  We have changed the default behaviour of most queries in the Purple Experience, resulting in improved performance, especially for large queries. Please note that custom functionality that relies on the "totalCount" value of queries may break due to this change.

Purple Experience 3.5.0

FEATURES APP & WEB

• Support of Google Analytics 4
  From now on, Google Analytics 4 is fully supported for Analytics in App and Web in the Purple Experience. Learn more

• Consent Management Integration Refactoring
  Revision of the integration of the Consent Management platforms - if you notice something that does not work as usual, please do not hesitate to contact us.

• Analytics Integration Refactoring
  The App and Web Analytics integration has been overhauled to improve efficiency and performance. We have tested all changes thoroughly, but if you notice any discrepancies please get in touch with us.

FEATURES APP

• Offline Behaviour Improvements
  There is a new mechanism to inform readers that they are not connected to the Internet and have limited access to the app content. Learn more about the Offline Behaviour in Purple Apps

• iOS Privacy Manifest
  As iOS apps are required to include a privacy manifest for each SDK that potentially tracks user data, we address this by including the required document in the Purple App itself and each SDK it contains.

• iOS Dynamic Resource Download Update
  According to Apple's guidelines for iOS, we are now informing the customer whenever they need to download or unpack additional resources to continue using the app. The app user will see a new dialogue displaying the size of the dynamic resources to be downloaded. This dialogue appears only once, after a fresh app install, on the first app start, showing the content size of the requested dynamic resources. Learn more

Key Facts 🔑

• App Template 10.5 is the new standard Purple App Template (see support matrix)
• Find the App Template 10.5 release notes here
• 10.5 will only work with a Purple Experience version > 3
• We recommend using the latest Purple Experience and Purple App Template to ensure a stable and flawless product.

What is it about? 👀

The new Special Characters feature in Purple Hub allows you to include a wide range of Special Characters in your articles, improving accuracy and flexibility for all your publishing needs when creating content.

Insert Special Characters into an article

Your benefits 🤓

Enabling Special Characters in Purple Hub enhances your experience when editing text, enabling accurate representation of foreign languages, mathematical and scientific notation, and technical content. It supports proper typographic usage, including smart quotes and hyphens, and is essential for financial symbols and legal content.

Key Facts 🔑

• Special Characters are available in the Purple Hub and can be activated whenever you are ready.
• To activate the feature, you need an Administrator role. Learn how to enable it
• Every user in Purple Hub can use the feature, when creating content. Learn how it works

What is it about? 👀

Introducing a fresh look and feel and streamlining the login process across Purple Editorial, we have completely rebuilt Purple's Single Sign-On. Now you can effortlessly access Purple Manager, Purple Hub and the Purple Content Cloud Explorer with a single login, saving you valuable time. Logging out works in the same way: if you log out of one of the three modules, you'll also be logged out of the other two.

One Sign-On across the Purple Editorial modules

Your benefits 🤓

Benefit from a seamless sign-on mechanism across Purple Editorial: By logging in once, you can now access all three Purple modules, saving you time and clicks when using the platform.

Key facts 🔑

• We completed the roll-out of the new Single Sign-On on 18 March, from now on you will see the new login for Purple Manager, Purple Hub and Purple Content Cloud Explorer.
• After the roll-out, you will be logged out of all Purple Editorial components once. Just login again, your credentials will of course remain the same.
• If you experience any problems with the new login, simply open a ticket via our Support Helpdesk.

What is it about? 👀

Let us introduce you to Custom Blocks within Purple Hub, a feature to create your own reusable content blocks and seamlessly integrate them into your Gutenberg Editor block library. Custom Blocks allow you to design a new block, set its functionality and distribute it throughout your Purple App and/or Website.

In summary, Custom Blocks work like a joker card: You are free to choose what you want to display and how you want it to look. So if you can't find what you're looking for in the Gutenberg Block Library, a Custom Block is the solution to your specific needs. You can even use these blocks to display third-party content, such as affiliate content or product information from a Product Information Management (PIM) database. In the following example, our Custom Block serves to display product information.

Usage of Custom Blocks

Your benefits 🤓

Custom Blocks reflect your brand's unique design preferences and allow you to define reusable components that align with your corporate identity. This ensures a consistent and cohesive presentation for recurring content elements such as authors, teasers, intros, affiliate content or product information.

Key facts 🔑

• Find here a nice inspiration for promoting your contents inline in an article with Custom Blocks
• Custom Blocks are supported from Purple App Template 10.4 and the Purple Experience from Version 3.0. Learn more
• An Admin Role in Purple Hub is needed to create Custom Blocks. Learn how to set it up

What is it about? 👀

We want to show you a convenient way to promote your content within articles: Inline Custom Blocks in Purple Hub give you the opportunity to create awareness for existing content directly in your related articles. This approach works for any content type, such as articles, videos or galleries.

Reusing your content to promote it in an article is easy

Suppose you want to write an article about Nordic food. In this article, you want to promote an image gallery 'Street food gallery 2023', that was published last week. Your goal is to highlight the gallery so that the readers who are engaging with your new article continue their path onto the related article.

1. Create your article and add the 'Custom Inline Gallery Block' to your article.
2. Choose the content you want to have displayed in the inline block from the dropdown, e.g. a gallery about Street Food.
3. Have the content you selected displayed in your inline block.

Benefits 🤓

• Engage your readers: By seamlessly promoting related content within your articles, you keep readers exploring, leading to more engagement and longer lasting visits.
• Reintroduce forgotten pieces: Highlight older or lesser-known content erffortlessly within relevant articles to save time and resources while bringing valuable material back into the spotlight.
• Easy-to-use integration: Adding Custom Blocks is simple and intuitive, making them accessible to your entire newsroom while maintaining consistency across all your content.

Key Facts 🔑

• The basis of the setup are Custom Blocks in Purple Hub
• To enable the above scenario, talk to us so that we can set it up for you. You can open a ticket to request the setup on our helpdesk
• Custom Blocks are supported from Purple App Template 10.4 and the Purple Experience from Version 3.0 learn more

What is it about? 👀

We have completely revamped the post overview in Purple Hub, giving it a fresh new look and some additional customisable filters so you can tailor it to the specific needs of your newsroom. Once enabled, the new post overview is applied to all post types in the Purple Hub, including articles, pages, issues, dossiers and all custom post types.

Configure filters and columns

Your benefits 🤓

With the introduction of the new post overview, your content management experience is enhanced with a contemporary design and a more user-friendly interface including customisable filters. It can be configured to meet the specific needs of your newsroom and even display your custom fields (ACFs). You will also experience improved performance when searching and filtering your posts.

Key facts 🔑

• The new post overview is already available in your Purple Hub to be activated by an Admin, whenever you are ready. Learn here how to enable it
• The customisation of the post overview is in detail described in this article
• Learn how to make your custom fields (ACFs) filterable in the post overview in this article

What is it about? 👀

Configure an automatic, consistent citation style in Purple Hub! Now you can choose your default citation style, ensuring your content reflects your brand's unique identity. Setting it up is simple and takes just a few clicks.

Your benefits 🤓

Ensure brand consistency with a unique quote style that perfectly matches your brand identity. Save time and effort by automatically applying your preferred citation style during editing, improving efficiency and workflow.

Key Facts 🔑

• Requirements: Setup is simple and can be done in a few clicks by an Administrator in Purple Hub. Learn more
• Define your style: Use hexadecimal Unicode numbers to represent your desired quote character. You'll see a preview of how your quoted text will look.
• Existing articles: Your existing articles won't be updated automatically. However, when you open and edit them, the quotes will be adjusted accordingly.

What is it about? 👀

In response to recent incidents affecting import throughput times for the ingest of E-paper content, we now released a new version of the Purple Importer. This update brings significant improvements, ensuring smoother daily import processes and minimizing application errors.

What has changed?

1. Optimized Processing Logic:
We have improved import job processing to reduce errors and ensure smooth daily operations. By evenly distributing processing capacity, we prevent overwhelming the queue with mass uploads. Additionally, we prioritize items scheduled for publication within the next two days, regardless of their set priority.

2. Enhanced Architecture:
To avoid slowdowns during peak loads, we have upgraded the Purple Importer to a stronger architecture, enhancing its performance and dependability. The new setup on cutting-edge infrastructure accelerates import jobs and adds flexibility, ensuring you a smooth operation even during high volumes of simultaneous imports.

These measures were implemented promptly to rectify recent incidents and to ensure the uninterrupted operation of our import processes. With these enhancements, we remain committed to providing you with a robust and efficient import experience.

Key facts 🔑

• For the sake of transparency, we have described how the importer works in detail in this article.
• To ensure a smooth and error-free workflow when importing e-paper content, activate the Purple Importer Alert Service.

What is it about? 👀

We would like to draw your attention to the Purple Importer Alert Service. This feature enables automatic email notifications to keep you informed of any import errors, ensuring a smoother workflow for your content imports. We encourage all customers who use the Purple Importer but have not yet activated this service to do so now. Contact us and we will gladly set it up for you.

How the Purple Importer Alert Service works

Your benefits 🤓

Stay Informed: Receive immediate alerts for CSV file errors and publication date issues, allowing for prompt resolution. The setup is easy, simply reach out to our Support Helpdesk to activate the service.

Key facts 🔑

• Alerts are triggered for syntax/formatting errors in CSV files and discrepancies in publication date format.
• Tailor alerts to your publication schedule for timely notifications and efficient error resolution.
• Reach out to our Support Helpdesk to activate the alert-service.

What's new? 🆕

This new bundle of templates for Purple Apps and Purple Experience brings you a variety of helpful features that we hope will help you make your business more successful using our Purple Publishing suite:

Purple App Template 10.4

• Better caching behaviour
  We have implemented an improved caching strategy for news apps that reduces the total amount of storage used, to avoid large databases on your users' devices, making the Experience for your users lighter and faster.

• Consent Management with Usercentrics
  With the integration of Usercentrics, you now have an alternative 3rd party consent management provider integrated into Purple that works for Purple Apps. Learn more about Usercentrics on their website.

• Tracking with Snowplow and Piwik Pro
  As alternative options to meet your tracking needs, we have implemented two new innovative and GDPR-friendly providers which work on mobile devices and your website. Find out more on the providers' websites: https://snowplow.io/ and https://piwik.pro/

Purple Experience 3.1.0

FEATURES APP & WEB

• Bundles
  We introduce a new content component supporting content binders like Purple Issues or the newly introduced Purple Dossiers feature from now in the Purple Expierence.

• Custom Blocks
  The Purple Experience allows you to display Custom Blocks created in the Purple Hub in your Purple App and website. Thanks to Custom Blocks, you can add unique features and functionalities to your site that may not be available in pre-built blocks. Learn more

• Automatic setting of Aria labels that are used for links
  To improve accessibility, images can have an aria-label attribute. For images that link to a post, this uses the post title, otherwise it fills with the value of the alt attribute. Learn more about Aria labels

• Google Ads refresh
  If you use Google Ads in your Purple Experience, you can profit from the newly implemented refresh mechanism. This behaviour allows you to display ads one after the other and set the interval between them. Learn more: Control ad loading and refresh in the Google developer docs.

FEATURES WEB

• Pay or okay subscriptions, aka 'Pur Abos'
  This model allows users to access content for free on the condition that they agree to tracking. Alternatively, they can subscribe to your offers without tracking as they consume your content. As these two options remove the ability to read your content by neither paying nor being tracked, offering this subscription can lead to a much higher opt-in to tracking and save your valuable advertising revenue. In Purple, we have implemented a provider called 'Traffective' to offer such a service in Web using their CMP and ad service. If you would like to enable this for your Purple Website, contact our Customer Success team.

• Coupon function now also available for web
  Coupons created via the Purple Manager can now be activated by your users in app and Purple powered websites, granting a seamless user experience on both channels. Learn more

• Optimisation of Lighthouse Score and Core Web Vitals
  The Lighthouse Score and the Core Web Vitals have increased, granting you SEO advantages, as this Experience release includes various factors such as the automatic setting of Aria Labels for links (improving accessibility), the optimisation of performance scores by changing the loading behaviour of JS scripts and better configuration options for images. Learn more about Core Web Vitals and the Lighthouse Score.

Key Facts 🔑

• App Template 10.4 is the new standard Purple App Template (see support matrix)
• Find the App Template 10.4 release notes here
• 10.4 will only work with a Purple Experience version > 2 
• We generally recommend using the latest Purple Experience and Purple App Template to ensure a stable and flawless product.

What's new? 🆕

As 2023 draws to a close, we want to treat you to perhaps the most exciting new development of the year: Purple Prompts is the brand new GPT 4 integration for the Purple Hub to speed up your editorial work with the power of AI. It allows you to create drafts faster and automate downstream tasks after text creation.

Purple Prompts is seamlessly integrated into Purple Hub, located right next to your article in the sidebar and allows you to edit your articles with just a few clicks: Choose one of our well-established out-of-the-box prompts or use one of your own customised prompts, such as 'Suggest Reader Engagement Tactics' or 'Rewrite Press Release' and save valuable time when creating your stories.

That's how Purple Prompts helps you create articles

Benefits 🤓

• Efficient editorial workflows: Purple Prompts, integrated with GPT 4 in Purple Hub, speeds up writing while keeping the editorial workflow centralised in your CMS. Editors stay focused and avoid the tab-switching hassles typical of AI tools, maintaining existing formatting while using AI suggestions.

• Prompt control: Purple Hub's prompt management interface allows newsroom creators to easily add custom prompts as buttons directly into the article sidebar without coding. This ensures consistent use of prompts across the team.

• Language flexibility: Support for German and other languages extends the capabilities of the GPT 4 integration beyond English content and delivers excellent linguistic results.

Key Facts 🔑

• If you are not using Purple Prompts yet, we are happy to enable it in your Purple Hub for free. Just send us a note
• Learn more about our beneficial use case for turning inbound press releases into articles in just a few clicks
• See Purple Prompts live in Action in our Webinar Recording
• Find here the answers to frequently asked questions (FAQ) around Purple Prompts

What is it about? 👀

We want to introduce you to a super future-looking use case that combines two of our latest Purple Hub features with some AI magic to reduce your press release rewriting workload: Create rewritten articles from inbound press feeds in Purple Hub with just a few clicks using our brand new GPT 4 -powered Purple Prompts feature.

We developed this use case in close collaboration with a well-known German tabloid and hope it will give you some inspiring insights into how Purple Prompts can be used in your newsroom.

Use Purple Prompts and Purple Wires to turn press releases into articles

1. Integrate a police press feed into your Purple Hub effortlessly via Purple Wires for seamless operations, eliminating context shifts.
2. Once the police feed is in, receive press releases as standalone articles within Purple Hub.
3. And here's where Purple Prompts shine: using customized prompts like 'Rewrite press release', your article is swiftly rewritten in your voice directly in your Purple Hub.
4. Just review and publish, creating press release articles in your tone with minimal effort.

Benefits 🤓

• Rewriting without effort: seamlessly import press releases into your CMS with Purple Wires, then quickly turn them into articles using personalised prompts with Purple Prompts. This streamlines content creation by reducing manual rewriting time.

• Tailored publication voice: easily customise articles to match the style and tone of your publication. With personalised prompts, you can maintain consistency and resonate with your audience while turning press releases into engaging articles.

• Increased focus on original stories: automating rewriting tasks with Purple Wires and Purple Prompts frees up time for editors. This enables a shift towards creating compelling, original content, allowing more energy to be devoted to core storytelling efforts.

Key Facts 🔑

• If you are not using Purple Prompts yet, we enable it in your Purple Hub for free. Just send us a note
• Learn more about Purple Prompts
• Learn more about inserting press releases with Purple Wires in Purple Hub

What is it about? 👀

We introduce you to Purple Wires, a feature that will simplify your process of aggregating content within the Purple Hub. Easily pull press releases from wire services such as Reuters or Bloomberg into Purple Hub! The feature fetches press releases, allows you to convert them into feed articles and edit them in the Gutenberg editor, where you can rewrite, enrich and publish them.

Your benefits 🤓

Instantly access press releases from your preferred wire services without leaving Purple Hub, streamlining your workflow and eliminating the need to switch platforms. Convert these releases into editable articles within the familiar Gutenberg Editor for an efficient editing and publishing process.

(Almost) automate press release revision with Purple Prompts

If you revise press releases using the GPT 4 integration Purple Prompts, you can even automate almost the entire press release revision process. Learn how to turn press releases into articles in just a few clicks using Purple Prompts.

Key facts 🔑

• This feature is already available to you in Purple Hub. Administrators can easily set up and manage wire services themselves. Read the documentation
• Import supports XML, RSS and JSON formats, with customisable import mapping schemas.
• Authentication methods can be a custom service or simple credentials for secure access.
• Configuration options allow automatic publishing, assignment to specific post types and scheduled article retrieval.

What is it about? 👀

Let us show you an efficient way to monetise your content a second time using the new Purple Dossiers feature:

Suppose you have already published content of particular interest, such as several articles about street food in your Purple Hub. This content may have partially been published in several issues and others as individual articles over the last 5 years. With the Purple Dossiers feature, you can now create a 'Special' on this topic by combining all these articles into a publication e.g. a 'Street Food Special' and promote it as a special deal to your subscribers.

This is an easy way to monetize your valuable past material and delight your users with specials on their favourite topics.

Reusing your content to promote as a Dossier is easy

Benefits 🤓

Repurposing and re-promoting previous content can be an attractive way to generate additional revenue. Thanks to the new Purple Dossier content format, using previously published content in a new context is a resource-efficient practice and done in a flash. It can also be a real treat to your users offer your audience an exclusive range of content on their favourite topics.

Key Facts 🔑

• Learn more about Purple Dossiers
• The usage of Dossiers is in detail explained in our Purple Docs.
• If you wonder what the difference between Dossiers, Issues and Collections is, we have summarized all you need to know in this overview.

What is it about? 👀

Introducing the latest update: the Dossier feature. This new content binder allows you to efficiently assemble content in your Purple Hub by compiling and presenting different types of content to your readers.

Unlike a Purple Issue, a Dossier can contain multiple content types and combine content at all workflow stages, e.g. mixing published with unpublished articles.

Usage of Dossiers

Your benefits 🤓

Dossiers are versatile, accommodating all contribution types and allowing for a diverse mix of content within a single compilation of assembled content. For example, you can compile previously published content into a new content binder tailored to specific interests.

Key facts 🔑

• Find out here how you can monetise your content a second time by using Dossiers. Learn more
• Learn more about Dossiers in the Purple Docs
• Dossiers are already available in your Purple Hub, learn how to enable the feature
• If you wonder what the difference between Dossiers, Issues and Collections is, we have summarized all you need to know in this overview.